Sometimes names surge in popularity, causing a fleeting spike in frequency. There are many possible causes; frequently a fast-rising celebrity has emotional appeal, which can include politicians, athletes, actors, and even fictitious characters such as a protagonist in a blockbuster movie. Irrespective of the cause, falling prey to a fad name will not only date your child, it can actually create a bias against her/him.

The danger of fads is that you may not be aware that you are under the influence of one until it is too late and your child has been named. Our reports can help you to avoid that trap.