Uniqueness is the attribute that measures how “special” a name is. Feeling special predisposes your child to high achievement in school and other aspects in life, even romantic relationships . She/he will be stimulated to do and be her/his very best.

Whether you invent a name or simply pick an unusual one, keep in mind what is important. It is not to serve your vanity by having the only child in town with that name. It is for your child and her future. Unique names are important for people who demand recognition and individuality in their careers, for example politicians or actors. The more memorable a name is, the more it will help your child if she pursues one of these fields.

Relative uniqueness of a name can be captured by examining its frequency, including absolute frequency  and memorability, as well as its cyclicality, which is measured by its amplitude and period.